Current Masters Marketing student at the University of Arizona Eller College with a strong passion for Market Research and Data Analytics. Focused on analyzing data to better understand consumer behavior and provide opportunistic insights.
Skills
Across my different experiences, I have developed a strong balanced skill set combining software skills with interpersonal soft skills.
Software skills
-
Excel
-
Tableau
-
Canva
-
Stata
Soft Skills
-
Communication
-
Problem-solving
-
Teamwork
-
Critical thinking
My Work
Shamrock Brand Campaign
Case Competition
Created a social media campaign for Shamrock Farms utilizing my marketing skills such as brand management and consumer behavior
Company Validation Research
Took a course on entrepreneurship where we were tasked with creating a company. One of the stages of this process was conducting product validation research. Utilized my data collecting skills to gather important information regarding customer interests
Tableau Data Visualization
Utilized data to design a tableau dashboard that provided insights regarding vehicle accidents across the U.S. states from 2016-2020
Biopure Case Study
Produced a memo with a recommendation on how Biopure should proceed. Utilized marketing skills such as Benefit Cost analysis and projected market size.
About Me
Born and raised in Tucson, I am currently pursuing a Master’s degree in Marketing at the University of Arizona’s Eller College of Management. With a deep passion for learning and a willingness to embrace new experiences, I continuously seek opportunities to grow both personally and professionally.
I come from a supportive family, with two older sisters who inspire me to be the best version of myself and loving parents who instilled in me the value of perseverance. Their encouragement has shaped my outlook and ambition in life.
Photography
A recent hobby that I started to get into. Photography allows me to express a creative side that I did not realize I had. The photo to the left is a photo I took of my mother and aunt in Portugal.
Video Game Enthusiast
One of my biggest and oldest hobbies, playing video games has always meant something special to me. Its where I am able to find new communities and meet new people. I have built many new relationships through gaming. Through my dedicated and competitive spirit, I am constantly trying to find ways to improve not only my own skills but others who play with me. I often even apply data analytics to video games to help me improve!
